Diversification in Wine Industry
I recently read an article by Anine Vermeulen in the Engineering News of 15 November 2013. In this article she quotes Karin de Villiers, the winemaker and director of Klein Roosboom, as saying that...
Tagged: brand development
Branding Lessons
I have been driving around in my old VW Kombi for close to 8 years. It was 11 years old, and although it had relatively low kilometres, I knew it was time to start...
Perdeberg, Rex Equus and the Icon
My friends in the wine industry tell me that there is more or less a hierarchy of wines. At the bottom end of the better quality wines you find popular premium, followed by super...
