Have Visions become Boring?

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4 Responses

  1. Johan Brits says:

    Most employees are not inspired by their company’s vision and mission statements. They only see in the mission statement something that will benefit the shareholders or even clients. There is nothing in it for themselves. People always wants to know: “what’s in it for me?”
    Also most visions are in language that are so complex, that nobody really understands what it means. We need to get back to simple language that people can buy into.

  2. johanhburger says:

    Hi Johan, I agree with you. Although organisations are quick to say that people are their most important asset, they tend to ignore this asset when it comes to issues such as a vision or mission statement. And then they wonder why people do their own thing!

    In terms of the complexity, I also agree. We tend to forget the Miller’s Law, which puts a limit on the number of things we can remember! The end result is a vision that is impossible to internalise!

  3. Carl says:

    Johan, we both come from a “thud” factor background… Recently I’ve come to the conclusion that the “written” part is not as important as the “spoken” and “illustrated” part, especially if you are working in a country where very few of your employees can understand English, nevermind read it! This is something I’d love to discuss over a cup of coffee, or a glass of red wine… one day!

    • johanhburger says:

      I can imagine the difficulty of dealing with a group of employees that struggle to understand what you are telling them. Therefore it makes it that much more important to ensure that they understand what the vision is, and incorporate whatever it takes to create enthusiasm and passion.

      A cup of coffee will do greatly. I am in Qatar in June on my way to Europe. Will liaise to see whether we can’t meet!